How to foster and find community pride

Getting people to rally around their town, big or small, isn’t as easy as it used to be. By Jeff Siegler Do you love where you live? Do you get excited to welcome people into your town or community? What spaces do you take them to visit? I’m not talking about going to the big…

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Helping Visitors Navigate a West Side Gem

The City of Lakewood is billed as a West Side gem on the shores of Lake Erie. Known as the first suburb founded to the west of Cleveland, the city has high population density, low poverty rates, and myriad public amenities. In recent years, Downtown Lakewood has been listed in the National Register of Historic…

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Guide Helps Tri-C Students, Staff Find Their Way

Cuyahoga Community College or “Tri-C” offers a multitude of credit-based courses and career technical programs across its regional footprint, serving students at four campuses and numerous off-campus sites strategically located throughout the county. These campuses are populated not only by students and staff, but residents coming to campus for events and workshops as well. Visitors…

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Move to Shaker Square Gives Guide Visibility in Cleveland Marketplace

Guide Studio is passionate about connecting people with communities and public places. Connection was also the goal when Guide moved to its current Shaker Square location from Willoughby in 2006, says founder and owner Rachel Downey.  With plans to move her family to South Euclid – where Creative Director Gina Gerken and current Guide President…

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Bringing the Customer Experience to Life at Heinen’s

Heinen's Branded Environment

Heinen’s Fine Foods is a family-owned regional supermarket chain with locations in Northeast Ohio and the Chicago metro area. In 2005, Guide Studio helped Heinen’s articulate the shopper experience through a new signage and environmental graphics program. As a third-generation premier grocer, the Heinen’s store brand centers on quality, value and service. Missing at the…

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Guide Studio Brewed Up Early Success in its First Major Project

Since 1997, Guide Studio has compiled an impressive portfolio of clients. Progressive Field, Heinen’s, the University of West Georgia, and cities throughout Ohio and beyond have all utilized Guide’s comprehensive suite of branding and wayfinding consulting and design services. Guide’s very first partnership was with Willoughby Brewing Company, which tasked the studio with creating a…

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