Archive for January 2020
Branding For The Masses
Discovering Your Community’s Identity, Voice and Vision Municipal governments are in a difficult position when it comes to branding. Virtually every city has layers of complexity and diversity, and leaders understandably want to reflect all the city has to offer and to be accepted by everyone in the community. But when we try to say…
Read More7 Steps To A Successful Community-Branded Wayfinding Program
If you ventured outside today, chances are you encountered wayfinding signage. They are all around us, but not all wayfinding signs are solely dedicated to getting us from point A to point B. Sometimes wayfinding does more: it can set the tone for that community’s personality, convey attitude, or subtly reference community strengths. It makes…
Read More