Insights

Investing in your municipal brand is more important than ever There’s no question that branding is the king of the corporate world. A thousand companies can offer the same products and services, yet the ones that survive and thrive have established a strong brand foundation and strengthened it over time to meet their consumers’ evolving needs. So, why shouldn’t municipal governments do the same? After all, they’re not just selling a commodity that enhances your life. They’re selling an opportunity to build a life. You already have a brand So many of our municipal clients say, “We don’t have a…