Guide Studio


Featured Post

How Branding Supports Economic Development

February 2, 2023

Investing in your municipal brand is more important than ever There’s no question that branding is the king of the corporate world. A thousand companies can offer the same products and services, yet the ones that survive and thrive have established a strong brand foundation and strengthened it over time to meet their consumers’ evolving needs. So, why shouldn’t municipal governments do the same? After all, they’re not just selling a commodity that enhances your life. They’re selling an opportunity to build a life. You already have a brand So many of our municipal clients say, “We don’t have a…


More Insights

  • All
  • 25th anniversary
  • Project Highlights
  • Place Branding
  • Wayfinding
  • Design Planning & Support
  • Brand Implementation
  • For Architects & Planners
CS_LargeInsetImageTemplate copy

Wayfinding Strategy: So Much More Than A Sign Program

University Circle Wayfinding

How to develop a community signage and wayfinding plan


How Signage and Wayfinding Communicate Your Brand


Getting Buy-In for Place Branding


Making Sense of Place Branding

Logo vs Seal_featureimage

What to do with a City Seal When You Have a City Brand

UsingStories_featureimage (1)

Using Stories to Build Connection

Sandusky Downtown 2.2.23 Website Post

How Branding Supports Economic Development


To the next 25 years!