Archive for July 2022
HELP, My Brand is Out of Control!
Smart strategies for bringing your civic brand back together. Your brand is the face of your community. It’s what people see, hear, think and experience when they interact with you. But what happens if your civic brand starts to take on many faces? Your logo isn’t consistent, or better yet, each division or department has…
Read MoreFind Your People: Developing a Brand for Diverse Audiences
How to create a brand that speaks to a segmented population Whether you’re a skilled marketer or new to the game, you’ve probably been taught the art and science of the “4 Ps”: Product, Price, Promotion, and Place. There’s only one problem when it comes to developing a brand for diverse audiences. It’s what is…
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