Guide Studio


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A lifelong career of helping clients find their way

June 23, 2022

A profile of designer and Guide founder, Rachel Downey Rachel Downey has dedicated literally half her life to nurturing Guide Studio from a fledgling graphic design firm to a sought-after design consultancy specializing in branding and wayfinding. This year, Guide Studio celebrates twenty-five years of helping communities and place-based organizations communicate and engage with their public and it is a journey she’s been thrilled to navigate…pun intended. “We have had a hand in giving people great experiences where they never feel lost,” explains Rachel. “People don’t notice signage unless it doesn’t work, so I’m as just as proud that we…


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A lifelong career of helping clients find their way


MidTown Neighborhood Wayfinding

Ohio City Signage

Ohio City Wayfinding


Follow the Sign Standards

Nankin Mills Sign

Parks & Branding: How a Coordinated Brand Strategy Springs New Life into Park Systems


Interpretive Storytelling

Brands for Signage - Kent

The Intersection of Wayfinding and Branding

Untitled design

Start with Purpose


What is a Brand Strategy, Anyway?