Insights

Using wayfinding to communicate your brand personality Wayfinding signs and tools are commonly used to get visitors from Point A to Point B, but why not make more use of this extremely valuable real estate? Beyond helping people not get lost, wayfinding should be inspired by, and more connected to, a community’s brand, giving people a sense of place and reinforcing its unique personality. Don’t get us wrong – wayfinding programs should absolutely prioritize telling people where they are and help them get to where they want to go. We all know what can happen when signage systems fail –…