Insights

How many ways can you tell your community’s brand story? The answer is simple: a lot. Instead of secluding your story on the “About” page of your website, you need to create stories that convey the hallmarks of your place (i.e. your purpose, values, history, personnel, and current initiatives). Just as your community grows and evolves over time, so should your stories.  That said, great stories fall flat all the time because no one is seeing or listening to them. The lesson: Your means of distribution is just as important as your message. There are probably hundreds of remarkable things…