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Parks & Branding: How a Coordinated Brand Strategy Springs New Life into Park Systems

January 28, 2022

Whether you want to stretch your legs after being cooped up in a cubicle, walk your dog or enjoy a sunset picnic, parks invite us to escape the chaos of everyday life so we can stop and smell the roses. In addition to providing opportunities to reconnect with the outdoors, healthy park systems deliver tangible benefits that every community cares about, including improved wellness, ecotourism, increased property values, new talent attraction, and cleaner air and water – to name a few. Don’t get us wrong – wayfinding programs should absolutely prioritize telling people where they are and help them While…

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