Archive for April 2021

Why Communities Need Purpose-Driven Brand When thinking about brand, the first thing that comes to mind is logo—and not without good reason. Logos are a vital visual element of brands. When you think of companies like Nike, Apple, and Coca-Cola, it’s hard to imagine them without their iconic symbols. But is that all that comes…

Dropping the jargon for an honest look at what it is and how to use it At the risk of sounding cliché, I have often looked in my closet and thought, “I have nothing to wear.” Nothing fits or it’s just not “me” anymore – even my once-favorite sweater isn’t cutting it. I don’t think…

You invest a lot of time and energy into producing a new brand for your place. But once it’s complete, that work is all for nothing if you don’t do anything with it. So what’s next? While it’s tempting to throw out the brand in a one-and-done promotional blitz, consider how a well-orchestrated, phased transition plan can take your brand further, faster