A Passion

for People and Places

Since 1997, Guide Studio has partnered with communities and place-based organizations to communicate and engage with their residents, visitors, and local businesses — helping them create places where people thrive.

When people experience a place, they encounter many touchpoints – each interaction an opportunity for things to go wrong (or right!). Our services make building your image and managing your reputation easier while helping you create positive, lasting impressions along the way:

  • Branding helps communicate clearly who you are and what you stand for.
  • Wayfinding ensures visitors feel welcomed, comfortable, and confident during their experience.
  • Brand Implementation makes sure your story and image are used properly when marketing and communicating about your place.

We are passionate about helping communities and public places connect with their people. When people feel good about the places they live, do business, or visit — people AND places thrive.

Guide_Combo copy

We liked that Guide’s past work appeared to be unique to individual communities. We found value in the notion that somebody outside of our area was getting a fresh look at it and could possibly be a little bit more objective when hearing the comments and feedback from the community.

Barbara Wilson, Director of Public Information & Engagement

West Chester Township

Your Guides

cathy-fromet

Cathy Fromet

President
gina-gerken

Gina Gerken

Creative Director
erica-deutsch

Erica Deutsch

Business Development Manager
kevin-fromet

Kevin Fromet

Design Consultant
jamie-wilhelm

Jamie Wilhelm

Design Consultant
rachel-downey

Rachel Downey

Founder & Owner
lauren-dannemiller-1

Lauren Dannemiller

Office Manager

Your Guides

cathy-fromet

Cathy Fromet

President
gina-gerken

Gina Gerken

Creative Director
erica-deutsch

Erica Deutsch

Business Development Manager
kevin-fromet

Kevin Fromet

Design Consultant
jamie-wilhelm

Jamie Wilhelm

Design Consultant
lauren-dannemiller-1

Lauren Dannemiller

Office Manager
rachel-downey

Rachel Downey

Founder & Owner

Our Guiding Principles

  • 1

    Be Ego Free

    Our work is the elevation of our client’s image and experience, not a forum for our own self-expression.

  • 2

    Embrace Complexity

    When you approach complexity with curiosity, you can create order out of chaos.

  • 3

    The Sum Is Greater

    Collaboration with our clients and team is the foundation of shared success.

  • 4

    Go Proactive

    We anticipate turns in the road, reacting strategically instead of just responding.

  • 5

    Turn On Both Hemispheres

    Valuable and engaging solutions are born from balancing creativity and practicality.

  • 6

    Create Awesomeness

    Our clients deserve more than the best, so our results are crafted to exceed expectations.

Contact Us

If you are tired of having an outdated and under-appreciated image, we’d like to help! Questions are free, so ask away. We’re happy to listen and point you in the right direction.