Archive for February 2021
Making a Good First Impression with Great Website Design
“You never get a second chance to make a good first impression.” Sounds harsh, but it’s true now more than ever. From job interviews and first dates to your Facebook profile, people judge you quickly and can be critical. The same can be said for your website. In fact, research shows that it takes about…
Read MoreThe Connection Between Place Branding and Economic Development
Why investing in your brand is more important than ever There’s absolutely no question that branding is the king of the corporate world. A thousand companies can offer the exact same products and services, yet the ones that survive and thrive are those that have not only established a strong brand foundation, but have strengthened…
Read MoreThe top 10 ways Guide Studio elevates the architectural experience
Wayfinding Support for Architects and Planners Despite the powerful relationship between architecture and wayfinding, we’ve all seen examples of places where the connection falls short. Sometimes there’s too much wayfinding, causing visual clutter and overwhelmed visitors. Other times, there’s not enough wayfinding, and people are left feeling lost and frustrated Nobody wins when the end-user…
Read MoreLife After Branding
You invest a lot of time and energy into producing a new brand for your place. But once it’s complete, that work is all for nothing if you don’t do anything with it. So what’s next? While it’s tempting to throw out the brand in a one-and-done promotional blitz, consider how a well-orchestrated, phased transition plan can take your brand further, faster
Read More