Archive for October 2022

Not all college towns are alike, notes Guide Studio President Cathy Fromet. Some universities like to keep students on campus, whereas others prefer enrollees to experience life outside the comfort of well-manicured greens and stately buildings. Thanks to a strong relationship between the City of Kent and Kent State University (KSU), Guide Studio had an…

Ohio City is one of Cleveland’s oldest neighborhoods. Located on the near west side, just over the Cuyahoga River, it is home to one of Cleveland’s most significant cultural treasures — the West Side Market. In 2011, the neighborhood hired Guide Studio to create a neighborhood wayfinding program ahead of its bicentennial the following year.…

The City of North Olmsted is a family-friendly suburb on Cleveland’s West Side, comprised of tree-lined residential neighborhoods inhabited by people of diverse backgrounds. However, the robust retail presence in the city, including a large regional mall and numerous car dealerships usually gets top billing. Unfortunately, that focus on retail leaves out many of the…

A positive patient experience in healthcare builds trust in providers and allows individuals to become more engaged in their own care. Wayfinding is key to this work, as a well-executed program can improve operational efficiency, reinforce hospital branding, and reduce patient and visitor stress. Guide Studio understands that a strong wayfinding system built around intuitive…

Since 1997, Guide Studio has partnered with a variety of communities and place-based organizations seeking to engage with residents, visitors and local businesses. A project Guide took on in 2007 with University Circle, Inc. (UCI) became a springboard into sizeable city and district-based signage and wayfinding programs of all kinds.  University Circle, a premier urban…