Wayfinding is one of the most valuable communication tools that a public place can use to set up a positive and engaging experience for people who are new to or unfamiliar with a place. Signage and technology are part of the wayfinding tool kit; but more than that it’s a strategy that provides information in the right way, at the right moments, so people don’t get lost or confused.

  • Community Engagement

  • Wayfinding Analysis

  • Wayfinding and Sign Plan

  • Sign Program Design

  • Sign Standards

  • Implementation Management

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With so many cool things in MidTown, the wayfinding program allowed us to shine a light on them. This effort was a major step in taking our district from pass-through to place.

Joyce Pan Huang, Vice President of Community Development

MidTown Cleveland

The importance of clear wayfinding for your place

When your community or place-based organization invests in wayfinding, it helps you to shape people’s experiences by:

Improving the use, understanding, and enjoyment of your built environment 

Reinforcing your brand to elevate the perception of your place

Supporting your economic development goals by inspiring increased and/or extended visitation

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Case Studies

City of Sandusky

Sandusky, OH

The City of Sandusky is known as the home of Cedar Point — The Roller Coaster Capital of the World. However, just beyond the entry way to Cedar Point is the road to Sandusky’s historic, waterfront downtown.

Progressive Field

Cleveland, OH

Progressive Field championed a series of renovations that make game-day a one-of-a-kind, can’t-miss experience for fans.

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If you are tired of having an outdated and under-appreciated image, we’d like to help! Questions are free, so ask away. We’re happy to listen and point you in the right direction.