Archive for November 2022
How people and their behavior influence wayfinding
Maybe you fancy yourself as an independent thinker who “does your own thing” and “thinks for yourself.” But in reality, you – along with everyone else – are still subject to outside forces that influence your decision making. Consciously or subconsciously, your family, friends, colleagues, role models, and acquaintances pull you in different directions. That…
Read MoreCity of Delaware leads the way with a new brand
Since its inception in 1997, Guide Studio has partnered with communities and place-based organizations to help with issues related to image, reputation, and experience — which is addressed through branding and wayfinding services. Many times, organizations will cite a problem by saying “We need wayfinding.” Once deeper questions are asked around the issues they are…
Read MoreUp, up and away! Superman Exhibit takes off at CLE
Although Guide Studio has built its reputation on branding and wayfinding, there have been projects over the years that fall outside the bounds of the firm’s normal portfolio. Guide was a proud part of the permanent Superman exhibit that flew into Cleveland Hopkins International Airport in 2012. One of Guide’s previous clients Richard Pace, happened…
Read MoreWayfinding Audits and the Dangers of Self-Diagnosis
How to determine the right wayfinding strategy for you Here’s a story: Community X realized it had a big wayfinding problem. Actually, many problems. They heard people complain that existing parking was impossible to find while others said there just wasn’t enough of it. When asking another group, they heard the current signs were useless…
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