Archive for February 2023
Getting Buy-In for Place Branding
At some point or another, many communities and organizations embark on a branding or rebranding effort. Some take this step because they want to free themselves of their outdated, chaotic identity. Some want to reflect a new direction, while others seek a refresh to stay relevant. Regardless of the reason, a new brand opens the…
Read MoreMaking Sense of Place Branding
Branding for civic places such as cities, downtowns, and districts is not new and has been gaining traction over the last decade. So why are administrations still confused about why they should bother with place branding? Identifying with Brand It’s fair to say that most people generally understand branding. Our relationships with brand stem from…
Read MoreWhat to do with a City Seal When You Have a City Brand
Officiating important documents at the turn of the century – or even the turn of the first millennia – often fell to one source: the city seal. City seals were used to represent the legal verification of documents. Some city seals are interesting and well-designed, depicting an important historical event or an era long past.…
Read MoreUsing Stories to Build Connection
How cities and public places can use content marketing to build brand awareness. Stories have been a part of society since the beginning, providing a unique lens through which we make sense of the world. Given the sheer power of storytelling, many brands use it to influence their audiences and have given it a 21st-century…
Read MoreHow Branding Supports Economic Development
Investing in your municipal brand is more important than ever There’s no question that branding is the king of the corporate world. A thousand companies can offer the same products and services, yet the ones that survive and thrive have established a strong brand foundation and strengthened it over time to meet their consumers’ evolving…
Read More