Branding & Wayfinding for Places with People Traffic
From city leaders and trail advocates to downtown organizations and campus planners, we support those who shape places—helping them build stronger, more meaningful connections with their communities.
Place Branding
Build a brand that reflects the character, values, and aspirations of your community—uniting people around a shared vision and identity.
Signage & Wayfinding
Create signage and wayfinding systems that welcome visitors, support navigation, and enhance how people experience your place.
Communication Strategy
Equip your team with the tools, plans, and training needed to communicate consistently and with purpose—internally and externally.
Our perspective on the public’s role in municipal branding, why backlash is predictable, and how to build a better process. Every week, my Google Alerts light up with stories about...