Archive for August 2022

You have big ambitions for your place brand, but for municipal teams already wearing many hats, you can’t do it all. That’s why strategic partnerships are appealing. With them, you can reach more people, accelerate attention, awareness and raise more funds. But while two heads or more are better than one, unless you have a…

How many ways can you tell your community’s brand story? The answer is simple: a lot. Instead of secluding your story on the “About” page of your website, you need to create stories that convey the hallmarks of your place (i.e. your purpose, values, history, personnel, and current initiatives). Just as your community grows and…