Building Community
Through Communication

Guide Studio is a branding and wayfinding consultancy that helps place-based teams engage people, strengthen reputation, and attract investment.

Branding & Wayfinding for Places with People Traffic

We partner with local governments, parks and trail groups, downtown and district development organizations, university architects, and urban planners—stewards and advocates of place—to create meaningful connections with the people they serve.

Diagram of the Engagement Loop showing three circular stages labeled Before, During, and After, representing the full cycle of how people engage with a place across initial awareness, on-site experience, and post-visit connection.

Engage People Intentionally to Create Lasting Loyalty

It’s not just about who visits your place but also how they feel while they’re there and whether they feel compelled to come back. At Guide, we believe a place...