From virtual to physical, start to finish, and everything in between, we connect people to place.

Guide Studio is a strategic consultancy that uses wayfinding, branding, and communications to help places with people-traffic create purposeful experiences.

How to Translate Brand Into Signage

Just because a logo looks great on paper doesn’t mean it works on a three-dimensional sign. Get tips for translating your brand into a sign-ready design

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Your Civic Website is a Reflection of Your Community

Too many community websites are outdated, overly complicated and unattractive. Here are some considerations for improving your digital welcome mat.

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Position Paper

How to Protect Your Community’s Brand

What does ‘brand success’ mean to you? Do you want to stir pride in folks when Read More
Case Study

The Rogers Company

While they’ve delivered creative, modern solutions to their clients, Rogers’ own look, sound and feel needed a refresh. Read More

5 Tips for Healthier Wayfinding in Hospitals

“I love going to the hospital.” – Said no one…ever. Whether you’re the patient or a visitor Read More