From virtual to physical, start to finish, and everything in between, we connect people to place.

Guide Studio is a strategic consultancy that uses wayfinding, branding, and communications to help places with people-traffic create purposeful experiences.

How to protect your community brand

Civic brands are the heart and soul of your community, but it can also be a serious liability if it’s mismanaged. Get tips for maintaining your brand integrity.

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5 Tips for Healthier Wayfinding in Hospitals

Whether you’re designing a new building or expanding upon an existing one, try these tips for an effective wayfinding journey.

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Case Study

Huntington Parking Garage

We partnered with GRAELIC to update the wayfinding within downtown Cleveland’s Huntington Park Garage, which services various public buildings as well as the Convention Center Read More
Position Paper

The Top 4 Worst (and Easiest) Places to Get Lost

Whether you are a master navigator or somewhat “directionally challenged,” navigation is instinctual Read More