From virtual to physical, start to finish, and everything in between, we connect people to place.

Guide Studio is a strategic consultancy that uses wayfinding, branding, and communications to help places with people-traffic create purposeful experiences.

The Power of Place-Based Storytelling

Communities leverage narratives to transform themselves from a black and white picture into kodachrome – colorful, experience-driven destinations.

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Tiered Wayfinding Works

Effective wayfinding and signage relies on a hierarchy of information that shares information at the moment you need it.

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Position Paper

How to Translate Brands for Signage

Despite demand for digital everything, physical signs have held their position as one of the most important brand tools Read More
Case Study

City of Kent Branding & Wayfinding

Every college town has the hope of becoming a destination. While the re-development efforts addressed the infrastructure, Downtown Kent needed to champion their brand identity through wayfinding to stand tall Read More
Position Paper

Making a Good First Impression with Great Website Design

You never get a second chance to make a good first impression. Sounds harsh, but it’s true Read More