From virtual to physical, start to finish, and everything in between, we connect people to place.

Guide Studio is a strategic consultancy that uses wayfinding, branding, and communications to help places with people-traffic create purposeful experiences.

Using Environmental Graphic Design to Turn Visitors into Followers

Whether it’s a retail center, city hall or an institution, EGD gives you the opportunity to design how your place makes people feel feel.

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The Top 4 Worst (and Easiest) Places to Get Lost

Master navigator or directionally challenged, certain places are all too easy to get lost.

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Position Paper

Wayfinding Implementation: Sign Fabrication and Installation Done Right

There’s no doubt that developing a new wayfinding program is a major undertaking Read More
Case Study

Hilton, Downtown Cleveland

Connected to the Huntington Convention Center of Cleveland, this 32-floor state-of-the-art hotel has 600 guest rooms, several on-site amenities and 50,000 square feet of event and meeting space. Read More
Position Paper

How to Budget for Wayfinding and EGD Projects

It’s not everyday that an organization undertakes an environmental graphic design project Read More