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The Truth About Wayfinding

February 4, 2021

How Wayfinding Strategy Is So Much More Than A Sign Program More than signs that direct you from Point A to Point B, wayfinding helps you create great place-based experiences. Like individual bricks paving your journey’s path, there are many considerations that impact a well-designed wayfinding program, from where to begin or end the experience, to what you see along the way. How often do you find yourself in a labyrinth, driving or walking around in circles because you can’t seem to get to where you need to be? Everyone can relate to that unsettling feeling of being lost, and…

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