Posts by cathy
Wayfinding Strategy: So Much More Than A Sign Program
Like individual bricks paving your journey’s path, there are many considerations that impact a well-designed wayfinding program, from where to begin or end the experience, to what you see along the way. Everyone can relate to that unsettling feeling of being lost, and often – once we actually get there (wherever that may be) –…
Read MoreHow to Translate Your Brand to Signage
Despite the demand for digital everything, physical signs have held their position as one of the most essential brand tools. From brick-and-mortar businesses and large corporations to cities and parks, every organization needs signage. Not only is it the face of your organization, but it works for you 24 hours a day, seven days a…
Read MoreHow to develop a community signage and wayfinding plan
When it comes to signage and wayfinding, you don’t have to be an expert to judge the good versus the bad. Just think back to the last time you got turned around or lost navigating your way through a new place. It’s frustrating, to say the least, and you don’t want to leave your visitors…
Read MoreHow Signage and Wayfinding Communicate Your Brand
Signage is commonly used to get people from Point A to Point B. It’s necessary and purposeful, and the information gets the job done as long as the information is correct. But if your image and reputation rely on people having a good time and feeling comfortable, safe, and confident in navigating through a new…
Read MoreGetting Buy-In for Place Branding
At some point or another, many communities and organizations embark on a branding or rebranding effort. Some take this step because they want to free themselves of their outdated, chaotic identity. Some want to reflect a new direction, while others seek a refresh to stay relevant. Regardless of the reason, a new brand opens the…
Read MoreMaking Sense of Place Branding
Branding for civic places such as cities, downtowns, and districts is not new and has been gaining traction over the last decade. So why are administrations still confused about why they should bother with place branding? Identifying with Brand It’s fair to say that most people generally understand branding. Our relationships with brand stem from…
Read MoreUsing Stories to Build Connection
How cities and public places can use content marketing to build brand awareness. Stories have been a part of society since the beginning, providing a unique lens through which we make sense of the world. Given the sheer power of storytelling, many brands use it to influence their audiences and have given it a 21st-century…
Read MoreHow Branding Supports Economic Development
Investing in your municipal brand is more important than ever There’s no question that branding is the king of the corporate world. A thousand companies can offer the same products and services, yet the ones that survive and thrive have established a strong brand foundation and strengthened it over time to meet their consumers’ evolving…
Read MoreTo the next 25 years!
The Guide Studio team is comprised of lifelong learners – a group unsatisfied with the status quo and always seeking “better and better.” Guide Founder Rachel Downey cultivated this culture from the beginning and believes President Cathy Fromet is primed to set the same course in the years ahead. “Cathy embodies that mantra,” says Rachel,…
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