Posts by cathy
Realistic Budgets and Timelines for Signage and Wayfinding Programs
It’s not every day that an organization undertakes a signage and wayfinding project. Whether it is a large-scale urban wayfinding program or a smaller banner program, knowing how long it will take to complete and what it will cost you is nearly impossible when you haven’t yet had the experience. The good news? We’re…
Read MoreHow people and their behavior influence wayfinding
Maybe you fancy yourself as an independent thinker who “does your own thing” and “thinks for yourself.” But in reality, you – along with everyone else – are still subject to outside forces that influence your decision making. Consciously or subconsciously, your family, friends, colleagues, role models, and acquaintances pull you in different directions. That…
Read MoreA lifelong career of helping clients find their way
A profile of designer and Guide founder, Rachel Downey Rachel Downey has dedicated literally half her life to nurturing Guide Studio from a fledgling graphic design firm to a sought-after design consultancy specializing in branding and wayfinding. This year, Guide Studio celebrates twenty-five years of helping communities and place-based organizations communicate and engage with their…
Read MoreFollow the Sign Standards
The Whys and Hows of Sign Standards and Guidelines Developing sign standards are important for creating consistent and smart sign programs that uphold the design integrity of a space or place. They can communicate the aesthetic requirements that allow the program to live in harmony with a space’s interior or exterior design; they can provide…
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