Posts by EricaDeutsch
Wayfinding Program — a Tool for Neighborhood Growth
Ohio City is one of Cleveland’s oldest neighborhoods. Located on the near west side, just over the Cuyahoga River, it is home to one of Cleveland’s most significant cultural treasures — the West Side Market. In 2011, the neighborhood hired Guide Studio to create a neighborhood wayfinding program ahead of its bicentennial the following year.…
Read MoreNorth Olmsted’s New Identity Leads to a New and Improved Welcome to The City
The City of North Olmsted is a family-friendly suburb on Cleveland’s West Side, comprised of tree-lined residential neighborhoods inhabited by people of diverse backgrounds. However, the robust retail presence in the city, including a large regional mall and numerous car dealerships usually gets top billing. Unfortunately, that focus on retail leaves out many of the…
Read MoreWayfinding Helps Patients Navigate a Stressful Environment
A positive patient experience in healthcare builds trust in providers and allows individuals to become more engaged in their own care. Wayfinding is key to this work, as a well-executed program can improve operational efficiency, reinforce hospital branding, and reduce patient and visitor stress. Guide Studio understands that a strong wayfinding system built around intuitive…
Read MoreNeed a way to Empower Visitors and Boost your Brand? One word: Wayfinding
When visiting your place, a visitor wants to feel empowered. What do we mean by that? Well, when we reminisce on a visit, a trip, or any place-based experience, we often think of the time that we spent at the physical location. But a visitor’s wayfinding expedition often begins at home, perusing the website for…
Read MoreUniversity Circle Project Served as Springboard for Guide
Since 1997, Guide Studio has partnered with a variety of communities and place-based organizations seeking to engage with residents, visitors and local businesses. A project Guide took on in 2007 with University Circle, Inc. (UCI) became a springboard into sizeable city and district-based signage and wayfinding programs of all kinds. University Circle, a premier urban…
Read MoreHow to foster and find community pride
Getting people to rally around their town, big or small, isn’t as easy as it used to be. By Jeff Siegler Do you love where you live? Do you get excited to welcome people into your town or community? What spaces do you take them to visit? I’m not talking about going to the big…
Read MoreHelping Visitors Navigate a West Side Gem
The City of Lakewood is billed as a West Side gem on the shores of Lake Erie. Known as the first suburb founded to the west of Cleveland, the city has high population density, low poverty rates, and myriad public amenities. In recent years, Downtown Lakewood has been listed in the National Register of Historic…
Read MoreGuide Helps Tri-C Students, Staff Find Their Way
Cuyahoga Community College or “Tri-C” offers a multitude of credit-based courses and career technical programs across its regional footprint, serving students at four campuses and numerous off-campus sites strategically located throughout the county. These campuses are populated not only by students and staff, but residents coming to campus for events and workshops as well. Visitors…
Read MoreMove to Shaker Square Gives Guide Visibility in Cleveland Marketplace
Guide Studio is passionate about connecting people with communities and public places. Connection was also the goal when Guide moved to its current Shaker Square location from Willoughby in 2006, says founder and owner Rachel Downey. With plans to move her family to South Euclid – where Creative Director Gina Gerken and current Guide President…
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