Guide Studio


Featured Post

How to foster and find community pride

September 29, 2022

Getting people to rally around their town, big or small, isn’t as easy as it used to be. By Jeff Siegler Do you love where you live? Do you get excited to welcome people into your town or community? What spaces do you take them to visit? I’m not talking about going to the big metropolis near you – heading downtown to see an MLB game – but your actual small town. For city planners and advocates, this question is a big one. Pride is not always apparent in today’s communities where mega retailers and chain restaurants have replaced the…


More Insights

  • All
  • 25th anniversary
  • Project Highlights
  • Place Branding
  • Wayfinding
  • Design Planning & Support
  • Brand Implementation
  • For Architects & Planners

Follow the Sign Standards

Nankin Mills Sign

Parks & Branding: How a Coordinated Brand Strategy Springs New Life into Park Systems


Interpretive Storytelling

Brands for Signage - Kent

The Intersection of Wayfinding and Branding

Untitled design

Start with Purpose


What is a Brand Strategy, Anyway?


How to Engage Brand Champions

campus wayfinding system, Cuyahoga Community College

Cuyahoga Community College Wayfinding (Tri-C)

Off-Road Trails & Bikeways Wayfinding Sign System