Insights

The Guide Studio team is comprised of lifelong learners – a group unsatisfied with the status quo and always seeking “better and better.” Guide Founder Rachel Downey cultivated this culture from the beginning and believes President Cathy Fromet is primed to set the same course in the years ahead. “Cathy embodies that mantra,” says Rachel, who launched Guide in 1997. “It’s exciting for me to see, even if I’m no longer involved in the day-to-day.” From the beginning, Guide (formerly Studio Graphique) has evolved from a boutique graphic design firm to a sought-after multidisciplinary design firm that helps communities and…