Cleveland’s growing multipurpose trails and cycle network presents a unique opportunity for residents and visitors to experience the city’s neighborhoods. Key projects like the Cleveland Lakefront Bikeway and Tremont Towpath Trail are connecting visitors to Downtown Cleveland for the first time. By 2020, nearly $20 million will be invested into the city’s cycling infrastructure.
Design a wayfinding and sign program for clear standards that streamline and simplify trail navigation, linking Downtown Cleveland and its neighborhoods.
Less than a handful of Cleveland’s off-road trails (ORT) and bikeway systems have an established identity or sign program. Clearly marked trails are few and far between, requiring additional signage or wayfinding. Many on-road bike routes throughout Cleveland only utilize sign standards established by federal guidelines, which may not include all the necessary content, and also lack branding and character.
Guide Studio’s task was to create consistency in sign content and information hierarchy for people experiencing Downtown Cleveland and its neighborhoods via trails and bikeways.