From virtual to physical, start to finish, and everything in between, we connect people to place.

Guide Studio is a strategic consultancy that uses branding, marketing and wayfinding to help places with people-traffic create purposeful experiences.

What is a Brand Strategy, anyway?

It may sound like marketing fluff, but brand strategy directly translates into decision-making, design and marketing. Let's drop the jargon for an honest look at what it is and how to use it.

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Using Wayfinding to Communicate Brand Personality

Wayfinding gets people from Point A to Point B, but why not make more use of this valuable real estate?

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How to Create School Pride Using Branded Environment

The term “school spirit” often conjures up thoughts of students painting their faces red and silver and running through campus singing “Hang On Sloopy.” But at the heart of it, these brazen displays of pride stem from the brand promise to which students are attracted to... Read More
Position Papers

Marketing Support for Marketing Professionals

Starting a partnership with an external consultancy is a bit like navigating your way through the first few dates of a new relationship. At Guide Studio, we take this “getting to know you” phase pretty seriously, and can offer some honest insights into what it’s like to work with our team... Read More
Case Study

BRIM Kitchen + Brewery

The founders of BRIM, a new restaurant and brewpub in downtown Willoughby, Ohio, recognized that they needed to be different if they were going to fill their large space with regulars and newcomers every day... Read More

Let’s Talk.

We’re happy to listen and point you in the right direction.