From virtual to physical, start to finish, and everything in between, we connect people to place.

Guide Studio is a strategic consultancy that uses branding, marketing and wayfinding to help places with people-traffic create purposeful experiences.

What is Placemaking?

What makes a place great? Maybe you can’t put your finger on it, but something just feels right.

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Making Sense of Civic Brands

For the people, by the people: decoding the difference between civic and corporate brands.

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Position Paper

Wayfinding Start Here

Where Does One Begin to Develop a Wayfinding Program? A lot of our projects begin with a call from a future client with a statement of “We need a wayfinding program.”... Read More

10 Tips To Keep Your Project On Time And On Budget

Everyone has had a project that did not go as planned. Things happen and projects that take two months creep into six... Read More
Case Study

Progressive Field Wayfinding

Cleveland’s Progressive Field delivers tradition and nostalgia to millions of loyal fans, but like many stadiums it was inherently challenging to navigate... Read More