From virtual to physical, start to finish, and everything in between, we connect people to place.

Guide Studio is a strategic consultancy that uses branding, marketing and wayfinding to help places with people-traffic create purposeful experiences.

Wayfinding 101 Webinar

Back by Popular Demand! Prepare for your next community wayfinding project with need-to-know info on costs, timelines, opportunities and ROI.

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How to Make the Most of Your Marketing Budget

Learn how to leverage your marketing resources more effectively to drive long-term sustainable results.

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Navigation in an Age of Autonomous Vehicles

As society becomes more reliant on technology, it is no surprise that its power and innovation has quickly become a useful component for navigation and wayfinding. As a design... Read More
Position Papers

Client Side Roles and Responsibilities

Any organization or municipality preparing to embark on a large, complex design project knows it’s going to take a lot of people power to make it happen successfully. This position paper outlines the roles and responsibilities of the core team, steering committee and council/board... Read More
Case Study

Progressive Field Wayfinding

Cleveland’s Progressive Field delivers tradition and nostalgia to millions of loyal fans, but like many stadiums, it was inherently challenging to navigate. The old signage pointed fans in too many directions, fostering anxiety in a crowded environment... Read More

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We’re happy to listen and point you in the right direction.