From virtual to physical, start to finish, and everything in between, we connect people to place.

What We Do Start A Project

Guide Studio is a strategic consultancy that uses branding, marketing and wayfinding to help places with people-traffic create purposeful experiences.

Connecting Neighborhoods Through Wayfinding

Wayfinding for unique neighborhoods has its place, but a city still needs to protect the overall user experience.

Maps: Plotting the Course

How maps elevate visitor experience and create a sense of appreciation for a place and space.

Branding Wayfinding

City of Delaware: Branding and Wayfinding

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Position Paper

Branding Public Venues

Making Sense Of Civic Brands

We believe so strongly in the power of brand that our founder Rachel Downey created another consultancy, PlaceHolder, built on the belief that purpose and... Read More

Blogs

Branding Wayfinding

What is Placemaking?

What makes a place great? It’s the question that keeps us up at night. When you think of your favorite places – your childhood home, the coffee shop up the street... Read More

Case Study

Branding Institutions

Saint Ignatius Branded Environment

St. Ignatius is an all-boys college preparatory school located in Ohio City with more than 1,500 students from 100 cities across Northeast Ohio... Read More