From virtual to physical, start to finish, and everything in between, we connect people to place.

Guide Studio is a strategic consultancy that uses branding, marketing and wayfinding to help places with people-traffic create purposeful experiences.

Free Brand Champion Guide

Get actionable tips and templates for building your brand champion team from scratch.


Wayfinding 101

In this webinar, we help you prepare to find your way around wayfinding - from developing a signage program to understanding the challenges, costs and timelines.

Position Papers

The Truth About Wayfinding

More than signs that direct you from Point A to Point B, wayfinding helps you create great place-based experiences. Like individual bricks paving your journey's path, there are many.. Read More
Position Papers

The Verbs of Place

Branding, Placemaking and Wayfinding. What on earth do these terms mean and what value do they bring to a community? While they sound like buzzwords, each represents a deep.. Read More
Case Study

Heinen’s Branded Environment

Heinen’s is a third-generation local, family-owned grocery retailer based in Cleveland, Ohio, that has expanded to locations throughout Northeast Ohio and Greater Chicago. Heinen’s focus on the their loyal.. Read More

Let’s Talk.

We’re happy to listen and point you in the right direction.