From virtual to physical, start to finish, and everything in between, we connect people to place.

Guide Studio is a strategic consultancy that uses wayfinding, branding, and communications to help places with people-traffic create purposeful experiences.

How to Budget for Wayfinding and EGD Projects

Get practical tips for budgeting and sample timelines in preparation for wayfinding and EGD projects.

Learn more

Sign Fabrication and Installation Done Right

Mistakes in this critical phase can translate into more time and money. Understand what’s at risk to avoid the most common errors.

Learn more
Position Paper

Wayfinding Audits and the Dangers of Self-Diagnosis

Once upon a time, Community X figured it had a big wayfinding problem Read More
Case Study

Franciscan University Wayfinding Plan

Franciscan University of Steubenville is a private, Catholic university tucked away in a picturesque small town located along the Ohio River Read More

Wayfinding Support for Architects & Planners

There’s always a lot of questions about working alongside another consultant Read More