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From virtual to physical, start to finish, and everything in between, we connect people to place.

Guide Studio is a strategic consultancy that uses branding, marketing and wayfinding to help places with people-traffic create purposeful experiences.

10 Tips to Keep Your Project on Time and on Budget

Everyone has had a project that did not go as planned. Things happen and projects that take two months creep into six.

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Follow the Sign Standards

If you manage, plan or design for large, complex, campuses such as a College or University, Hospital, or Corporate Office Park or a system of public places such as a Parks or Trails — this webinar is for you.

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Position Papers

Follow the Sign Standards

Similar to Brand Standards and Guidelines, control elements can be used to uphold the integrity of your sign program's design and system of communication. In this article, we will explore why Sign Guidelines and Standards are employed and how they are best utilized... Read More
Position Papers

Pathways for Wayfinding Support

Successful communities invest significant time and resources in creating well-designed, cohesive wayfinding programs to support enjoyable experiences... Read More
Case Study

Downtown Lakewood Branding & Wayfinding

Through Guide’s partnership with Lakewood Alive, Downtown Lakewood has been able to establish itself as a recognizable district and connecting people with unique destinations to foster cultural and commercial growth... Read More