Guidance
Guidance is a collection of insightful articles, project case studies, expert perspectives, and the latest news to help you enhance communication, build stronger brands, and create impactful experiences in your community.
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How people and their behavior influence wayfinding
Maybe you fancy yourself as an independent thinker who “does your own thing” and “thinks for yourself.” But in reality,...
Wayfinding Audits and the Dangers of Self-Diagnosis
How to determine the right wayfinding strategy for you Here’s a story: Community X realized it had a big wayfinding...
Need a way to Empower Visitors and Boost your Brand? One word: Wayfinding
When visiting your place, a visitor wants to feel empowered. What do we mean by that? Well, when we reminisce...
How to foster and find community pride
Getting people to rally around their town, big or small, isn’t as easy as it used to be. By Jeff...
Stakeholder Partnerships for a Stronger Place Brand
You have big ambitions for your place brand, but for municipal teams already wearing many hats, you can’t do it...
5 Ways to Amplify Your Community’s Brand Story
How many ways can you tell your community’s brand story? The answer is simple: a lot. Instead of secluding your...
HELP, My Brand is Out of Control!
Smart strategies for bringing your civic brand back together. Your brand is the face of your community. It’s what people...
Find Your People: Developing a Brand for Diverse Audiences
How to create a brand that speaks to a segmented population Whether you’re a skilled marketer or new to the...
Follow the Sign Standards
The Whys and Hows of Sign Standards and Guidelines Developing sign standards are important for creating consistent and smart sign...
