Crafting Identity,
Connection & Experience

At Guide Studio, we help local governments, parks, trails, and institutions connect people to place. Our creative design uncovers what makes your place special, while our practical, right-fit solutions ensure it works. With over 25 years of experience, we guide communities with the tools to build trust, inspire action, and foster lasting investment.

Guiding Communities Across the Country

From coast to coast, we’re inspired by the diversity of places and the people who work tirelessly to improve them. Meeting new faces, listening to new stories, and helping communities achieve their vision is what drives us every day.

Your Guides

Gina Gerken
(she/her)

Design Director - Brand

Kevin Fromet
(he/him)

Design Director - Wayfinding

Erica Deutsch
(she/her)

Director - Client Services

Day Corso
(they/them)

Sr Design Consultant

Mollie Mytinger
(she/her)

Design Consultant

Bryan Evans
(he/him)

Brand Strategist

Cathy Fromet
(she/her)

President
RachelDowney2

Rachel Downey
(she/her)

Founder

What Guides Us

  • 1

    Be Ego Free

    Our focus is on elevating your community’s image and experience, not using the work as a platform for our own expression.

  • 2

    Embrace Complexity

    By approaching complexity with curiosity, we transform chaos into clear, actionable solutions.

  • 3

    The Sum Is Greater

    True success comes from collaboration—combining the strengths of our team and yours to achieve something greater.

  • 4

    Go Proactive

    We plan ahead, navigating challenges strategically rather than simply reacting to them.

  • 5

    Turn On Both Hemispheres

    The best solutions balance creativity and practicality, creating results that are both inspiring and effective.

  • 6

    Create Awesomeness

    We aim to deliver results that go above and beyond expectations.