Guidance

Guidance is a collection of insightful articles, project case studies, expert perspectives, and the latest news to help you enhance communication, build stronger brands, and create impactful experiences in your community.

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  • Place Branding
  • Signage & Wayfinding
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Meet Day Corso: A Grounded and Creative Thinker 

At Guide Studio, every team member brings their own story, passion, and expertise to the table. Today, we're excited to...
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Meet Mollie Mytinger: Designer by Trade, Storyteller at Heart 

At Guide Studio, we believe in the power of passionate people to shape meaningful places—and Mollie Mytinger fits right in....
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Meet Bryan Evans: Connecting People, Places, and Stories

Bryan Evans’ journey with Guide Studio began long before he officially joined the team. Back in 2007, Bryan was working...
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Meet Erica Deutsch: Relationship Builder

Erica Deutsch’s journey with Guide Studio is a story of growth, passion, and a little bit of full-circle magic. A...
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Meet Kevin Fromet: Collaboration and Craftsmanship

At Guide Studio, we believe great design doesn’t just enhance spaces—it connects people to places and stories. Kevin Fromet, our...
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Meet Gina Gerken: First Employee and Design Pioneer

Since 1999, Gina Gerken has been a cornerstone of Guide Studio, shaping the company’s creative identity and helping clients bring...
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Meet Cathy Fromet: Leading with Curiosity

Cathy Fromet’s journey at Guide Studio isn’t just a career path—it’s a testament to evolution, problem-solving, and an unwavering commitment...
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Wayfinding Strategy: So Much More Than A Sign Program

Like individual bricks paving your journey’s path, there are many considerations that impact a well-designed wayfinding program, from where to...
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How to Translate Your Brand to Signage

Despite the demand for digital everything, physical signs have held their position as one of the most essential brand tools....
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