Guidance
Guidance is a collection of insightful articles, project case studies, expert perspectives, and the latest news to help you enhance communication, build stronger brands, and create impactful experiences in your community.
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How to Engage Brand Champions
Finally! Your vision, positioning, messaging, logo, and color palette are done. After months of hard work on a new civic...
Cuyahoga Community College Wayfinding (Tri-C)
Tri-C is Ohio’s first community college, and the state’s oldest and largest public community college. It offers more than 1,000...
Off-Road Trails & Bikeways Wayfinding Sign System
Cleveland’s growing multipurpose trails and cycle network presents a unique opportunity for residents and visitors to experience the city’s neighborhoods....
Making a Good First Impression with Great Website Design
“You never get a second chance to make a good first impression.” Sounds harsh, but it’s true now more than...
The Connection Between Place Branding and Economic Development
Why investing in your brand is more important than ever There’s absolutely no question that branding is the king of...
The top 10 ways Guide Studio elevates the architectural experience
Wayfinding Support for Architects and Planners Despite the powerful relationship between architecture and wayfinding, we’ve all seen examples of places...
Life After Branding
You invest a lot of time and energy into producing a new brand for your place. But once it’s complete,...
Campus District
Located along the Euclid Corridor and encompassing such major cultural and educational institutions as Cleveland State University and Cuyahoga Community...
Hilton, Downtown Cleveland
Connected to the Huntington Convention Center of Cleveland, this 32-floor state-of-the-art hotel has 600 guest rooms, several on-site amenities and...
