Guidance
Guidance is a collection of insightful articles, project case studies, expert perspectives, and the latest news to help you enhance communication, build stronger brands, and create impactful experiences in your community.
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Find Your People: Developing a Brand for Diverse Audiences
How to create a brand that speaks to a segmented population Whether you’re a skilled marketer or new to the...
City of South Euclid Brand and Sign Program
South Euclid’s landscape showed evidence of the economic downturn after the housing crash. Vacant properties shook the confidence of the...
Industrial Heartland Trails Regional Brand Development
Guide Studio worked with Pennsylvania Environmental Council and the Rails-to-Trails Conservancy to position, name, and brand the coalition responsible for...
Ohio City Wayfinding
Ohio City is one of Cleveland’s oldest neighborhoods. Located on the near west side, just over the Cuyahoga River, it...
Follow the Sign Standards
The Whys and Hows of Sign Standards and Guidelines Developing sign standards are important for creating consistent and smart sign...
Parks & Branding: How a Coordinated Brand Strategy Springs New Life into Park Systems
Whether you want to stretch your legs after being cooped up in a cubicle, walk your dog or enjoy a...
Interpretive Storytelling
Q&A with Certified Interpretive Planners Nancy Desmond + John Veverka One of the things we love about Brands is their...
Start with Purpose
Why Communities Need Purpose-Driven Brand When thinking about brand, the first thing that comes to mind is logo—and not without...
What is a Brand Strategy, Anyway?
Dropping the jargon for an honest look at what it is and how to use it At the risk of...
