Guidance

Guidance is a collection of insightful articles, project case studies, expert perspectives, and the latest news to help you enhance communication, build stronger brands, and create impactful experiences in your community.

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The Key to Place Brand Success

At the beginning of the brand development process, we are often asked, “How will we know this brand is successful?”...
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Realistic Budgets and Timelines for Signage and Wayfinding Programs

It’s not every day that an organization undertakes a signage and wayfinding project. Whether it is a large-scale urban wayfinding...
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How people and their behavior influence wayfinding

Maybe you fancy yourself as an independent thinker who “does your own thing” and “thinks for yourself.” But in reality,...
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Wayfinding Audits and the Dangers of Self-Diagnosis

How to determine the right wayfinding strategy for you Here’s a story: Community X realized it had a big wayfinding...
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How to foster and find community pride

Getting people to rally around their town, big or small, isn’t as easy as it used to be. By Jeff...
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Stakeholder Partnerships for a Stronger Place Brand

You have big ambitions for your place brand, but for municipal teams already wearing many hats, you can’t do it...
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5 Ways to Amplify Your Community’s Brand Story

How many ways can you tell your community’s brand story? The answer is simple: a lot. Instead of secluding your...
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HELP, My Brand is Out of Control!

Smart strategies for bringing your civic brand back together. Your brand is the face of your community. It’s what people...
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