Wayfinding
Wayfinding is one of the most valuable communication tools that a public place can use to set up a positive and engaging experience for people who are new to or unfamiliar with a place. Signage and technology are part of the wayfinding tool kit; but more than that it’s a strategy that provides information in the right way, at the right moments, so people don’t get lost or confused.
The importance of clear wayfinding for your place
When your community or place-based organization invests in wayfinding, it helps you to shape people’s experiences by:
Improving the use, understanding, and enjoyment of your built environment
Reinforcing your brand to elevate the perception of your place
Supporting your economic development goals by inspiring increased and/or extended visitation
Case Studies
City of Sandusky
Sandusky, OH
The City of Sandusky is known as the home of Cedar Point — The Roller Coaster Capital of the World. However, just beyond the entry way to Cedar Point is the road to Sandusky’s historic, waterfront downtown.
Progressive Field
Cleveland, OH
Progressive Field championed a series of renovations that make game-day a one-of-a-kind, can’t-miss experience for fans.
Contact Us
If you are tired of having an outdated and under-appreciated image, we’d like to help! Questions are free, so ask away. We’re happy to listen and point you in the right direction.
