Place Branding

Local Character Into Lasting Identity

Branding is important to any public place. It defines the critical elements that people value about a community and provides a foundation for how to express these things to the most people in the most consistent way. Your community’s identity is more than just a logo—it reflects the people, history, and aspirations that define it. At Guide Studio, Place Branding means helping local governments craft authentic brands that resonate with residents, businesses, and visitors alike.

Why Place Branding Matters

Your brand is not just about visual appeal; it’s a strategic tool for presenting a unified sense of place. It provides a foundation for guiding future decisions, managing public perceptions, and ensuring long-term prosperity. It's about shaping your community's narrative and steering its future.

They were good advocates for our goals. They heard what we were saying—and that’s what you want from any company you work with. You want to know that they’re listening to you, listening to our focus groups, and that they can take all that information and come back with a product that feels like your community.

Barbara Wilson

Director of Public Information and Engagement,
West Chester Township, OH

Place Branding Services

Community Engagement

DISCOVER your place through interviews, workshops, and surveys to uncover insights and build consensus around your community’s identity, character, and values.

Brand Assessment

EVALUATE existing perceptions and materials to identify strengths, challenges, and opportunities for growth.

Positioning

DEFINE a clear, compelling narrative that reflects your community’s values and aspirations.

Identity System Design

DEVELOP cohesive visual and messaging systems that bring your brand to life, including logos, typography, color palettes, and more.

Implementation Planning

CREATE actionable plans for rolling out your brand, ensuring consistency across all touchpoints and communications.

Brand Management & Training

EQUIP your team with the tools and knowledge to maintain your brand’s integrity and adapt it to future needs.

Let’s Build Your Community’s Future Together

Your community deserves a brand that inspires pride, attracts investment, and stands the test of time. Partner with Guide Studio to create an authentic and strategic place brand that drives long-term success.

Let's Start