Wayfinding
Brooklyn, OH

Project Overview

The City of Brooklyn, Ohio, is a suburb of Cleveland with about 11,000 residents who enjoy the proximity to urban amenities and the charm of a cozy suburb. This initiative was introduced to integrate the city’s new branding into a comprehensive municipal sign program, including city entry signs, park facilities, and signage for a newly created civic center.

One of our goals for this signage and wayfinding program was to cultivate a sense of place by establishing clear and defined boundaries between Brooklyn and its neighboring communities. Integrating the new brand into the community environment helps locals and newcomers locate the city’s popular amenities. This effort also helped shape the location of their new city hall, new library, and renovated recreation center, transforming it into a civic center for the community.

By presenting a cohesive city brand through carefully designed signs, we enhance the community’s visual appeal and forge stronger connections with its residents. Ultimately, this program is about making Brooklyn a place everyone feels welcomed, engaged, and proud to call home.

Project Scope

Signage & Wayfinding

  • Experience Audit & Assessment
  • Wayfinding Strategy & Planning
  • Signage Design & Documentation

“Guide Studio’s comprehensive wayfinding strategy and sign program have helped the Brooklyn community recognize and embrace its new brand identity. The new gateway signs are a visual anchor of the brand, helping not only physically define the city boundaries but also marking a sense of pride in Brooklyn’s heritage and culture. The signs and other community investments are making the city a much more vibrant place to live and work.

Working with Guide Studio is a pleasure. Cathy and the team have a proven process that works and yields impressive results. They help tell the story of a place in an authentic way, celebrating its location, culture, history, community, and future ambitions.”

Jeremy Rowan

Economic Development Director, Brooklyn, OH