Municipal Branding
Colerain Township, OH

Project Overview

Colerain Township celebrates its diverse people, picturesque landscapes, and rich experiences. Located just minutes from downtown Cincinnati, Colerain provides a unique blend of city conveniences, suburban stability, and rural tranquility. With outstanding educational options and a warm, caring atmosphere, it’s easy to see why residents feel such strong connections here, making it a place where they happily put down roots.

However, Colerain has faced challenges maintaining consistent branding across its departments, leading to a fragmented public image and lingering outdated perceptions. This has made it difficult to convey a unified message and vision that aligns with the township’s current vibrant status. To tackle these issues, Colerain Township embarked on a comprehensive Municipal Branding project aimed at creating a cohesive brand identity.

This initiative focused on building consistency across all township departments, fostering pride, and rallying community support. It included developing brand elements such as a new logo that blends traditional and contemporary aesthetics, reflecting both the historical significance and geographical features of the township. With a warm earth-tone color palette, the branding evokes a welcoming and humble atmosphere.

The Municipal Branding initiative in Colerain Township is more than just a visual overhaul—it’s a strategic effort to strengthen community identity and enhance cohesion. This project has refreshed Colerain’s image by focusing on clear communication and positive perceptions, highlighting its unique strengths and offerings.

Project Scope

Place Branding

  • Community Engagement
  • Brand Assessment
  • Positioning
  • Identity System Design
  • Implementation Planning

 

Communication Strategy

  • Key Messaging with Message Maps