The City of Reminderville engaged Guide Studio to lead an inspiring place branding project, thoughtfully reflecting its exciting evolution from Village to City status while preserving the cherished small-town charm residents deeply value. Employing Guide Studio’s inclusive and strategic Design With Direction® methodology, the project involved direct collaboration with city leadership, stakeholders, and community members to authentically uncover Reminderville’s story and vision for the future.
Through vibrant public surveys, dynamic discovery workshops, and meaningful dialogues, Guide Studio gathered valuable insights from the heart of the community. Themes of pride, diversity, safety, and a genuine appreciation for the city’s peaceful atmosphere and natural beauty emerged as foundational elements. Residents articulated a collective desire to amplify Reminderville’s exceptional public services, supportive neighborhoods, and strong community connections that distinctly set it apart from surrounding suburbs.
Drawing from these powerful insights, Guide Studio developed a cohesive and compelling brand platform and visual identity system. At the center of this refreshed identity is a logo featuring interconnected trees, beautifully symbolizing community spirit, connectivity, inclusive growth, and diversity. Complemented by a thoughtfully curated palette inspired by the natural landscape and approachable typography, the brand visually embodies Reminderville’s warm, supportive, and inviting personality.
Guide Studio enhanced this identity through practical strategic recommendations, gateway and facility signage concepts, and detailed guidelines to ensure consistent brand application across municipal communications and community touchpoints. By clearly positioning Reminderville as a peaceful haven between bustling suburbs, the city now confidently communicates its unique character, attracting and engaging residents seeking a high-quality lifestyle and serene environment within easy reach of urban amenities.
This purposeful branding initiative has elevated Reminderville’s visibility and reputation and strengthened community pride and engagement by authentically reflecting residents’ voices and vision. With Guide Studio’s empathetic and strategic approach, Reminderville is poised to flourish as a thriving, cohesive, and distinctly welcoming community.
