Nestled in New Hampshire’s scenic Monadnock region, Keene serves as the employment hub of Cheshire County, with a population of just over 23,000. Renowned for its vibrant arts scene, historic architecture, and natural beauty, the city boasts a charming downtown and a robust business community.
To enhance community engagement and communication, Keene’s leadership collaborated on aligning the city’s positioning with its vision, establishing a distinct brand voice, and transitioning from the traditional city seal to a modern visual identity. The new branding is simple, bold, and recognizable, with the positioning of “KEENE” and a dimensional arrow symbolizing the city’s progressive nature, active lifestyles, and innovative spirit. Consistent use of this logo ensures that residents and visitors can easily identify city services, communications, events, and amenities.
Further promoting active lifestyles, Keene developed a comprehensive parks and trails signage and wayfinding program. This initiative enhances connectivity between downtown and surrounding trails, supporting both residents and the growing mountain biking tourism sector. The city offers over 8 miles of rail trails and more than 40 miles of single-track within its limits, positioning it as a potential Northeast mountain biking destination. Collaborations with organizations like Brattleboro-Keene NEMBA and facilities such as the Keene Bike Park at Wheelock Park underscore the city’s commitment to outdoor recreation.
Recognizing the strategic importance of the Keene Dillant-Hopkins Airport, the city also embarked on a rebranding initiative to better position this vital asset. As the third-largest airport in New Hampshire, it offers comprehensive services, including aircraft maintenance, flight instruction, and aircraft rental, through Monadnock Aviation. The rebranding efforts highlight the airport’s role in regional connectivity and economic development, aligning its identity with Keene’s innovative and progressive spirit.
Through these combined efforts in branding and infrastructure development, Keene effectively promotes community engagement, economic development, and tourism, solidifying its reputation as a vibrant and active community.
