Located in the heart of Arapahoe County, Centennial, Colorado, is a vibrant and thriving city with over 110,000 residents. Established in 2001, Centennial is one of the youngest cities in the state. Celebrating its 20th anniversary in 2021, the city took this milestone as an opportunity to reflect on its remarkable growth, accomplishments, and what these mean for its future.
Over the years, Centennial has focused on delivering exceptional services to its community. Recognizing the importance of articulating their unique story and vision, the city decided it was time to build a foundational municipal brand to attract and retain residents and businesses. This is where City Branding comes into play.
Partnering with Guide Studio, Centennial embarked on a collaborative journey to develop a comprehensive brand strategy. This process involved clarifying the city’s positioning, defining its voice, and refining and expanding its visual identity to effectively utilize the vast array of modern touchpoints now available.
The implementation of this refreshed City Branding has been multifaceted, focusing on:
- Updating communication channels to ensure clear, engaging, and consistent messaging.
- Developing city gateway and facility signage to create welcoming and recognizable entry points.
- Crafting key stories that highlight the unique aspects of Centennial’s governance, partnerships, and forward-thinking vision.
Through this collaborative effort, Centennial has successfully created a city brand that resonates with its residents, making them feel welcomed, comfortable, and confident in their community. This renewed sense of identity empowers Centennial to continue thriving, fostering a strong, connected, and vibrant place for everyone to live, work, and visit.
Together, we are building a brighter future for Centennial, where community connection and positive experiences are at the heart of everything we do.
