Franciscan University, a dynamic hub of academic and spiritual growth, has more than doubled in size since 2000. As a leading institution that hosts renowned Catholic leaders, global conferences, and thousands of visiting students annually, the university needed a wayfinding system that matched its stature and growing campus.
Through an in-depth analysis, Guide Studio uncovered discrepancies in nomenclature—building and department names were inconsistent, creating confusion for students, faculty, and visitors. By collaborating with university leadership, a cohesive wayfinding strategy was developed to create clarity, enhance the visitor experience, and strengthen the university’s connection to the surrounding community.
Aligned with the university’s 10-year plan, Guide Studio introduced a modular signage system designed in collaboration with the university architect. This versatile system allows for future updates, ensuring adaptability as the campus continues to grow. Replacing traditional wooden signs with a modern aesthetic, the new signage reflects Franciscan University’s forward-thinking identity while maintaining a welcoming, faith-centered environment.
Following the successful implementation of Phase 1—including vehicular and building signage—the new wayfinding program has transformed navigation across campus. The signage not only reinforces the university’s brand but also fosters a sense of belonging for students and visitors alike.
As Director of Physical Plant Joe McGurn notes, “We attract students from all 50 states and 13 countries, plus host more than 2,000 high-schoolers for camps every summer. The signage supports our outreach and enrollment by making them feel safe and comfortable while they’re here. It makes a huge difference.”
Pedestrian signage completed the university’s vision for an intuitive, seamless wayfinding experience. The overwhelmingly positive response from faculty, religious leadership, parents, and students underscores the program’s success in setting a new standard for campus navigation.
