Develop and activate brand and marketing strategies to unify lakefront stakeholders around a distinct brand and elevate the area as a must-see destination.
Despite being home to world-class venues like the Rock and Roll Hall of Fame, the Great Lakes Science Center and FirstEnergy Stadium, along with beautiful public spaces like Voinovich Park, the lakefront area sat lifeless on non-event days. City of Cleveland and Downtown Cleveland Alliance engaged Guide Studio to develop and promote a brand that showcases North Coast Harbor’s comprehensive value.
“People would only visit one venue and leave,” said Jessica Kerr, Project Manager for the Downtown Cleveland Alliance, a nonprofit organization that works with the City of Cleveland to steward North Coast Harbor. “It had accessible parking and top-notch venues, but everything was disjointed and lacked a sense of community.”