Newark is a charming historic city in Central Ohio where families have lived for generations, enjoying the picturesque surroundings and affordable living. It was also selected by Ohio Magazine as one of the Buckeye State’s best hometowns, lauding its “historic preservation efforts and welcoming downtown filled with shops and art venues.”
Despite its wholesome community vibe, major investments in infrastructure, and a $130 million dollar downtown revitalization, Newark’s rural backdrop and agricultural roots brought lingering doubts of “a depressed city” stuck behind the times.
Furthermore, there had already been significant updates to the downtown area and other city assets, and Newark needed a brand that would not visually conflict, but rather reinforce it.
Create a branding program that inspires pride among Newark residents, amends antiquated perceptions about the city, and attracts the next wave of civic leaders.