Home to nearly 100,000 people, the independently-governed city of Longmont, CO blends rich urban amenities with small town charm. Often characterized by a feisty personality, innovative spirit and majestic Rocky Mountain views, this vibrant community continues to reach new heights in their pursuit of giving people a great place to live, work and visit.
Some communities talk about being inclusive, welcoming, environmentally conscious and innovative. The City of Longmont walks the talk every day. Working alongside their residents and stakeholders, this independent municipality pushes forward unconventional, yet pragmatic, sustainability initiatives, social services programs and infrastructure initiatives for the benefit of the entire community. Even better, they get to carry out all of this work surrounded by panoramic views of the most impressive mountains in the country. What could be better?
Unfortunately, the city’s brand didn’t reflect their distinct values and vision. Longmont also needed to overcome some concerns around crime, poverty and losing their small-town appeal amidst their growth. In essence, their identity needed to connect their creative, forward-thinking personality with their warm community feel. So, they teamed up with Guide Studio to help tell their story.
Create a brand identity that embodies Longmont’s authentic character and distinguishes them from surrounding communities.