Having implemented Phase 1 of the new strategy, including vehicular and building signs, Franciscan University’s wayfinding connects to the school’s brand and elevates the on-campus experience.
“Whether you’re driving or walking, signs are the first things people look for and see,” says McGurn. “There’s no longer a mismatch between the signs and everything we have to offer. We’re represented as the professional, forward-looking university that we really are.”
The university looks forward to installing Phase 2 of the strategy, including new pedestrian signage, to complete their new look and feel. In addition to the 100 percent positive feedback from employees, religious leadership, parents and the community, the signs are making young students feel right at home.