Gina Gerken

Relationship builder. Harmony seeker. Instinctively creative.
For Gina, it was love-at-first-sight with Guide Studio. Barely out of college, Gina met founder and president, Rachel Downey at an AIGA portfolio review and was hired on the spot. Her undeniable talent has shaped the direction and growth of Guide Studio over the past twenty years, and she continues to play an integral role in developing and stewarding the business.

Gina’s diverse background is rooted in graphic design, EGD (environmental graphic design) and brand development, always with intent to connect strategy with design. In her tenure at Guide Studio, she has created compelling brands for over 100 clients and is known to spend late nights pouring over the details to perfect a project.
Things to Know About Gina
  • Midcentury modern design-lover (before it was popular)
  • Mother of one curly-haired and imaginative girl
  • Tiki bar and craft beer enthusiast