Smart Business – Branding is critical for civic and business leaders

Cathy Fromet, President of Guide Studio, is featured in Smart Business this month, writing on the topic of community branding for economic impact. “Branding is Critical for Civic and Business Leaders.” Many communities have wrapped branding efforts into long-term master plans and economic development strategies. Like their corporate counterparts, cities compete for residents, investors and visitors, which affects business owners and leaders. A strong community brand defines their position and articulates their competitive advantages for stronger communication.

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