Blogs
Branding Communities Institutions Public Venues Retail Wayfinding

How to Translate Brands for Signage

Despite demand for digital everything, physical signs have held their position as one of the most important brand tools ...
January 07, 2019 Brand Champions, Brand Experience, Brand Identity, Brand Purpose, Brand Strategy, Branded Environment, Design, Environmental Graphic Design, Fabrication, Sign System
Blogs
Branding Communities Marketing

Making a Good First Impression with Great Website Design

You never get a second chance to make a good first impression. Sounds harsh, but it’s true...
January 7, 2019 Brand Experience, Civic Branding, civic website, Website, Website Design and Development, website experience
Blogs
Branding

How to Protect Your Community’s Brand

Your guide to successfully policing your civic brand identity
What does ‘brand success’ mean to you? Do you want to stir pride in folks when...
December 3, 2018
Blogs

5 Tips for Healthier Wayfinding in Hospitals

Enhancing patient experiences through wayfinding
“I love going to the hospital.” – Said no one…ever. Whether you’re the patient or a visitor...
December 3, 2018 Wayfinding Analysis
News

Cleveland.com shares the new University Heights brand

This cleveland.com article captures the highlights from the city council meeting in which...
November 8, 2018
Blogs
Branding

How Environmental Graphic Design Turns Visitors Into Followers: Using EGD to elevate your message

In today’s tech-focused world, we often get caught up in the many ways to communicate digitally...
October 30, 2018 Brand Experience, Branded Environment, Environmental Graphic Design
Blogs
Communities Institutions Public Venues Retail Wayfinding

The Top 4 Worst (and Easiest) Places to Get Lost

Whether you are a master navigator or somewhat “directionally challenged,” navigation is instinctual...
October 30, 2018 Environmental Graphic Design, Maps, Pedestrian Signage, Sign Standards, Sign System, Sign Systems, User Continuum, Vehicular Signage, Wayfinding Analysis, Wayfinding Assessment, Wayfinding Audit

A Free Guide to Building Your Brand Champion Dream Team

Tips and templates for building your team from scratch.

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Blogs

How to Budget for Wayfinding and EGD Projects

Best practices in preparing real timelines and budgets, and avoid surprises
It’s not everyday that an organization undertakes an environmental graphic design project...
October 8, 2018
Blogs

Wayfinding Implementation: Sign Fabrication and Installation Done Right

There’s no doubt that developing a new wayfinding program is a major undertaking...
October 8, 2018
Position Papers
Wayfinding

Wayfinding Audits and the Dangers of Self-Diagnosis

How to determine the right wayfinding strategy for you
Once upon a time, Community X figured it had a big wayfinding problem...
August 30, 2018 Brand Experience, Brand Identity, Branded Environment, Design, Interpretive Signage, Pedestrian Signage, Placemaking, Sign Systems, Vehicular Signage, Wayfinding Analysis, Wayfinding Assessment, Wayfinding Audit
Blogs
Branding Wayfinding

Wayfinding Support for Architects & Planners

The top 10 ways Guide Studio elevates the architectural experience
There’s always a lot of questions about working alongside another consultant...
August 30, 2018 Brand Experience, Brand Identity, Branded Environment, Design, Fabrication, Placemaking, Sign Fabrication, Sign Standards, Sign System, Strategic Partnerships
Blogs
Institutions

Recruiting The Next Class of Brand Advocates

How Higher Education Institutions Can Create Lifelong Relationships With Key Audiences
There are nearly 4,000 colleges and universities across the U.S., and with online education programs on the rise, prospective students have more choices than ever…...
August 1, 2018
Blogs
Communities Public Venues Wayfinding

“There is No Parking” Myth

Issues and remedies for downtown parking
We interviewed experienced parking consultant, Chuck Ignatz of GRAELIC, LLC to reveal the most common challenges and misconceptions regarding parking, and talked about how to improve visitor experience....
August 1, 2018 Parking, Parking Garage, Sign Standards, Sign System, Vehicular Signage, Wayfinding Analysis

Planning a Brand Launch?

A well-documented plan will give your new brand the attention it really deserves.

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