Blogs
Branding Public Venues

5 Tips for Designing Branded Environments that People Love

Top considerations for transferring your brand into a physical place
...
March 11, 2020 Branding, Sign Systems
News
Communities Marketing

How are other communities managing COVID-19 communications?

Share your insights and experience, and learn from peer professionals in other communities when it comes to communication tools, processes, challenges, and future plans....
April 16, 2020 communication, communities, survey
Blogs
Branding Communities Marketing

Civic Communications Q&A: Meet Jody Roberts, Communications Manager for the City of Hudson, Ohio

This is the first in a series of interviews with civic leaders and staff who manage communications for their community. Learn from peers and gather insight on how others, who face similar challenges, are managing their communications.
This is the first in a series of interviews with civic leaders and staff who manage communications for their community....
April 8, 2020 Branding, communications, community
Position Papers
Branding Communications Marketing

‘Communicating with Communities’ Survey Results

Communication trends and expectations on local government
Local government communications has assumed a more prominent role since the pandemic began. We surveyed our clients and colleagues who work in and for municipalities about their experiences, trials and tribulations. Here are the top three takeaways from the survey results...
May 21, 2020 crisis communications, Key Messaging, Public Engagement, Social Media
Position Papers
Branding Communities Marketing

Best practices for communicating with your community in the age of COVID-19

How many emails have you received with COVID-19 in the subject line? Is anyone not talking about it on Facebook? ...
April 1, 2020 Brand Voice, Public Relations
Position Papers
Branding Marketing

Getting Buy-In for Your Civic Rebrand

Leaders share key strategies to sway stakeholders
Your brand is the face of your community. It’s what people see, hear, think and experience when they interact with you....
March 11, 2020
Position Papers
Communities Marketing

5 Tips to Improve Your Community Website Without a Big Budget

Municipal websites are complicated and often painful to navigate; and if you can feel it, so can your website users. Various departments, pages upon pages of downloadable pdfs and forms, news from years ago that is no longer relevant, not mobile-friendly, outdated designs, clumsy code – the list goes on. Many municipal websites share similar challenges because it can be difficult to find the time, man-power, and funding to keep up with the latest technology or build a new site....
February 10, 2020 community, Website

A Free Guide to Building Your Brand Champion Dream Team

Tips and templates for building your team from scratch.

Download

Blogs
Communities Institutions Wayfinding

The Quick & Dirty on Design-Build Methods for Signage

Developing sign concepts is fun. Selecting color palettes, toying with design and determining the size and shape – it’s the creative process that brings a vision to life! But at some point, those carefully crafted designs need to be fabricated into real signs and installed...
February 6, 2020 Bid and Implementation Management, Desing-Build, Sign Fabrication, Sign System
Blogs
Branding Communities Wayfinding

7 Steps to a Successful Community-Branded Wayfinding Program

Creating a branded wayfinding program for your community means delivering an experience that people remember. It fosters a positive impression, while guiding visitors to where they want to go....
January 3, 2020
Blogs
Branding Communities

Branding for the Masses

Discovering Your Community’s Identity, Voice and Vision
Municipal governments are in a difficult position when it comes to branding. Virtually every city has layers of complexity and diversity, and leaders understandably want to reflect all the city has to offer and to be accepted by everyone in the community. But when we try to say or represent too much, we run the risk of representing nothing at all....
January 3, 2020 Branding, governments
Blogs
Public Venues Wayfinding

City Seal vs. City Brand

What to do with a city seal when you also have a city brand
Interpretive signs play an important role in place-based communication, but they can also be underwhelming in today's "connected" world, where people are quick google information or too busy to engage. The role of interpretive signs is evolving along with its audiences, and the typical text-heavy design may not capture their interest or intrigue. ...
December 9, 2019 Interpretive Signage, Sign Systems, Wayfinding
Blogs
Branding Communities

Design that Draws Emotion

How smart brand design can evoke positive feelings about your community
You know that your brand is extremely important. It’s what distinguishes you among a sea of competitors. But what many people forget is there's more to a successful brand than high-quality products and features, or a beautiful logo....
October 30, 2019 Brand Identity, Community Branding
Blogs
Public Venues Wayfinding

5 Tips for More Creative and Engaging Interpretative Signage

How to use interpretive signage to capture their attention and strengthen brand character
Interpretive signs play an important role in place-based communication, but they can also be underwhelming in today's "connected" world, where people are quick google information or too busy to engage. The role of interpretive signs is evolving along with its audiences, and the typical text-heavy design may not capture their interest or intrigue. ...
October 30, 2019 Interpretive Signage, Sign Systems, Wayfinding

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