Position Papers
Branding Marketing

5 Ways to Amplify Your Community’s Brand Story

Engage and inspire your audiences with these proven storytelling tools
Digital technology has shifted the way people consume information and media. They won’t find your stories unless you bring them to the right places. ...
March 13, 2019 Brand Identity, brand story, Civic Branding, community, Signage
Blogs
Branding Wayfinding

Wayfinding to Empower Visitors + Boost Brand

In this article, we explore key considerations for using wayfinding and signage to reinforce and strengthen brand....
March 13, 2019 Brand Experience, Brand Identity, Brand Purpose, Brand Strategy, Design, Wayfinding Analysis
Blogs

The ‘hierarchy of information’ is a key signage component

Nobody wins when the end-user experience disappoints, so it’s important to be particular about the partners supporting your project.
Nobody wins when the end-user experience disappoints, so it’s important to be particular about the partners supporting your project....
February 11, 2019
Position Papers

Power of Place

"When a story is told about a person, or through her lens and experience, it’s easier to relate to."...
February 11, 2019
Blogs
Branding Communities Marketing

Making a Good First Impression with Great Website Design

You never get a second chance to make a good first impression. Sounds harsh, but it’s true...
January 7, 2019 Brand Experience, Civic Branding, civic website, Website, Website Design and Development, website experience
Blogs
Branding Communities Institutions Public Venues Retail Wayfinding

How to Translate Brands for Signage

Despite demand for digital everything, physical signs have held their position as one of the most important brand tools...
January 7, 2019 Brand Champions, Brand Experience, Brand Identity, Brand Purpose, Brand Strategy, Branded Environment, Design, Environmental Graphic Design, Fabrication, Sign System
Blogs
Branding

How to Protect Your Community’s Brand

Your guide to successfully policing your civic brand identity
What does ‘brand success’ mean to you? Do you want to stir pride in folks when...
December 3, 2018

A Free Guide to Building Your Brand Champion Dream Team

Tips and templates for building your team from scratch.

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Blogs

5 Tips for Healthier Wayfinding in Hospitals

Enhancing patient experiences through wayfinding
“I love going to the hospital.” – Said no one…ever. Whether you’re the patient or a visitor...
December 3, 2018 Wayfinding Analysis
News

Cleveland.com shares the new University Heights brand

This cleveland.com article captures the highlights from the city council meeting in which...
November 8, 2018
Blogs
Branding

How Environmental Graphic Design Turns Visitors Into Followers: Using EGD to elevate your message

In today’s tech-focused world, we often get caught up in the many ways to communicate digitally...
October 30, 2018 Brand Experience, Branded Environment, Environmental Graphic Design
Blogs
Communities Institutions Public Venues Retail Wayfinding

The Top 4 Worst (and Easiest) Places to Get Lost

Whether you are a master navigator or somewhat “directionally challenged,” navigation is instinctual...
October 30, 2018 Environmental Graphic Design, Maps, Pedestrian Signage, Sign Standards, Sign System, Sign Systems, User Continuum, Vehicular Signage, Wayfinding Analysis, Wayfinding Assessment, Wayfinding Audit
Blogs

How to Budget for Wayfinding and EGD Projects

Best practices in preparing real timelines and budgets, and avoid surprises
It’s not everyday that an organization undertakes an environmental graphic design project...
October 8, 2018
Blogs

Wayfinding Implementation: Sign Fabrication and Installation Done Right

There’s no doubt that developing a new wayfinding program is a major undertaking...
October 8, 2018

Planning a Brand Launch?

A well-documented plan will give your new brand the attention it really deserves.

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