Blogs

5 Tips for Healthier Wayfinding in Hospitals

Enhancing patient experiences through wayfinding
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December 03, 2018 Wayfinding Analysis
Blogs
Branding

How to Protect Your Community’s Brand

Your guide to successfully policing your civic brand identity
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December 3, 2018
News

Cleveland.com shares the new University Heights brand

This cleveland.com article captures the highlights from the city council meeting in which...
November 8, 2018
Blogs
Branding

How Environmental Graphic Design Turns Visitors Into Followers: Using EGD to elevate your message

...
October 30, 2018 Brand Experience, Branded Environment, Environmental Graphic Design
Blogs
Communities Institutions Public Venues Retail Wayfinding

The Top 4 Worst (and Easiest) Places to Get Lost

Whether you are a master navigator or somewhat “directionally challenged,” navigation is instinctual...
October 30, 2018 Environmental Graphic Design, Maps, Pedestrian Signage, Sign Standards, Sign System, Sign Systems, User Continuum, Vehicular Signage, Wayfinding Analysis, Wayfinding Assessment, Wayfinding Audit
Blogs

How to Budget for Wayfinding and EGD Projects

Best practices in preparing real timelines and budgets, and avoid surprises
It’s not everyday that an organization undertakes an environmental graphic design project...
October 8, 2018
Blogs

Wayfinding Implementation: Sign Fabrication and Installation Done Right

There’s no doubt that developing a new wayfinding program is a major undertaking...
October 8, 2018

A Free Guide to Building Your Brand Champion Dream Team

Tips and templates for building your team from scratch.

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Position Papers
Wayfinding

Wayfinding Audits and the Dangers of Self-Diagnosis

How to determine the right wayfinding strategy for you
Once upon a time, Community X figured it had a big wayfinding problem...
August 30, 2018 Brand Experience, Brand Identity, Branded Environment, Design, Interpretive Signage, Pedestrian Signage, Placemaking, Sign Systems, Vehicular Signage, Wayfinding Analysis, Wayfinding Assessment, Wayfinding Audit
Blogs
Branding Wayfinding

Wayfinding Support for Architects & Planners

The top 10 ways Guide Studio elevates the architectural experience
There’s always a lot of questions about working alongside another consultant...
August 30, 2018 Brand Experience, Brand Identity, Branded Environment, Design, Fabrication, Placemaking, Sign Fabrication, Sign Standards, Sign System, Strategic Partnerships
Blogs
Institutions

Recruiting The Next Class of Brand Advocates

How Higher Education Institutions Can Create Lifelong Relationships With Key Audiences
There are nearly 4,000 colleges and universities across the U.S., and with online education programs on the rise, prospective students have more choices than ever…...
August 1, 2018
Blogs
Communities Public Venues Wayfinding

“There is No Parking” Myth

Issues and remedies for downtown parking
We interviewed experienced parking consultant, Chuck Ignatz of GRAELIC, LLC to reveal the most common challenges and misconceptions regarding parking, and talked about how to improve visitor experience....
August 1, 2018 Parking, Parking Garage, Sign Standards, Sign System, Vehicular Signage, Wayfinding Analysis
Blogs
Communities Institutions Markets Public Venues Retail Wayfinding

Ugly Parking Garages: A thing of the past

Parking garages have been in need of a rebranding since, well, the beginning of their time. That may sound harsh, but parking garages have a bad rap for good reason....
June 25, 2018 Brand Experience, Brand Identity, Branded Environment, Design, Environmental Graphic Design, Parking Garage, Placemaking, Vehicular Signage, Wayfinding
Position Papers
Communities Institutions Public Venues Retail Wayfinding

Maps: Plotting the Course, Part 2

How we get there; strategies, tools & graphic elements for effective map design
They say you only have one chance to make a first impression. There is no doubt that applies to organizations, entities and physical places....
June 11, 2018 Brand Experience, Design, Interpretive Signage, map design, Maps, Nomenclature, Pedestrian Signage, Placemaking

Planning a Brand Launch?

A well-documented plan will give your new brand the attention it really deserves.

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