Social Wayfinding: How People Influence Navigation

Question: How do YOU make decisions? ...

Community Wayfinding 101

Finding Your Way Around Wayfinding
Join us on Wednesday, October 23 at 2pm to prepare to tackle a wayfinding project with need-to-know information on costs, timelines, challenges and ROI...

Welcome (back), Erica!

Welcome back Erica Deutsch, our new Business Development Manager! Erica previously worked for Guide Studio when we were known as Studio Graphique. In those days, she wore numerous hats, starting as office manager before shifting to marketing and then her true passion of sales and business development....
Position Papers

Community Brand Identity and the Power of Design

How to develop a community logo that leaves a lasting impression
Creating feelings around brands is a big part of what we do as graphic designers. Of course, everything we craft must be aesthetically appealing and read well, but it also has to make you feel something positive, even if you can’t put your finger on why or how this is accomplished....

Brand Before Plan

Leveraging Community Brand to Improve Strategic and Comprehensive Planning
Branding before planning makes it easier to conceive a vision that stakeholders can agree with and advocate for...
Position Papers

HELP! My Brand Is Out of Control

Smart strategies for bringing your civic brand back together
Your brand is the face of your community. It’s what people see, hear, think and experience when they interact with you....

Meet Fulbright Scholar & Guide Studio Intern, Yuliya Fedorovych

Yuliya is from Ukraine and is earning her graduate degree at The University of Notre Dame on a Fulbright Scholarship. This summer, she joins the Guide team to learn more about wayfinding, essentially a foreign concept in her native land. ...