Blogs
Wayfinding

Social Wayfinding: How People Influence Navigation

Question: How do YOU make decisions? ...
September 09, 2019 Design, Signage, Strategy, Wayfinding
Webinars
Communities Wayfinding

Community Wayfinding 101

Finding Your Way Around Wayfinding
Join us on Wednesday, October 23 at 2pm to prepare to tackle a wayfinding project with need-to-know information on costs, timelines, challenges and ROI...
September 9, 2019 Sign System, Vehicular Signage, Wayfinding Analysis, Wayfinding Audit
News

Welcome (back), Erica!

Welcome back Erica Deutsch, our new Business Development Manager! Erica previously worked for Guide Studio when we were known as Studio Graphique. In those days, she wore numerous hats, starting as office manager before shifting to marketing and then her true passion of sales and business development....
September 9, 2019
Position Papers
Branding Marketing

Community Brand Identity and the Power of Design

How to develop a community logo that leaves a lasting impression
Creating feelings around brands is a big part of what we do as graphic designers. Of course, everything we craft must be aesthetically appealing and read well, but it also has to make you feel something positive, even if you can’t put your finger on why or how this is accomplished....
August 13, 2019
Webinars
Branding Marketing

Brand Before Plan

Leveraging Community Brand to Improve Strategic and Comprehensive Planning
Branding before planning makes it easier to conceive a vision that stakeholders can agree with and advocate for...
July 8, 2019 Brand Identity, brand story, Civic Branding, Signage
Position Papers
Branding Marketing

HELP! My Brand Is Out of Control

Smart strategies for bringing your civic brand back together
Your brand is the face of your community. It’s what people see, hear, think and experience when they interact with you....
July 8, 2019
News

Meet Fulbright Scholar & Guide Studio Intern, Yuliya Fedorovych

Yuliya is from Ukraine and is earning her graduate degree at The University of Notre Dame on a Fulbright Scholarship. This summer, she joins the Guide team to learn more about wayfinding, essentially a foreign concept in her native land. ...
July 8, 2019

A Free Guide to Building Your Brand Champion Dream Team

Tips and templates for building your team from scratch.

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Blogs
Communities Wayfinding

Size Doesn’t Matter (in Wayfinding)

How even small spaces benefit from smart wayfinding
Placemaking is the connective tissue that strengthens the bond between people and place....
June 3, 2019 banners, Placemaking
Position Papers
Branding Communities

Find Your People: Developing a Brand for Diverse Audiences

Key considerations when civic branding in diverse or varied communities.
Whether you’re a skilled marketer or new to the game, you’ve probably been taught the art and science of the “4 Ps”: Product, Price, Promotion and Place....
May 31, 2019
News

‘This Week’ Features Upcoming Reynoldsburg Branding Work

Check out this This Week article about the city of Reynoldsburg’s rebranding efforts....
May 15, 2019
Blogs
Public Venues Wayfinding

Public Art as Wayfinding

Wayfinding & public art is a placemaking powerhouse, merging function and artistic ingenuity to take the identity of place to new heights....
May 14, 2019 Branding, Public Art, Wayfinding
Blogs
Branding Marketing

The Connection Between Civic Branding and Economic Development

Why investing in your brand is more important than ever
Successful companies have not only established a strong brand foundation, but have strengthened it over time to meet their consumers’ evolving needs. So, why shouldn’t public sector communities do the same? After all, they’re not just selling a commodity that enhances your life. They’re selling an opportunity to build a life....
April 8, 2019 Brand Identity, brand story, Civic Branding, community
Blogs
Communities Institutions Public Venues Wayfinding

Brand + Banners = Affordable, Effective Placemaking

Deploying your brand in the physical environment
Placemaking is the connective tissue that strengthens the bond between people and place....
April 2, 2019 banners, Placemaking

Planning a Brand Launch?

A well-documented plan will give your new brand the attention it really deserves.

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