Position Papers

Find Your People: Developing a Brand for Diverse Audiences

Key considerations when civic branding in diverse or varied communities.
Whether you’re a skilled marketer or new to the game, you’ve probably been taught the art and science of the “4 Ps”: Product, Price, Promotion and Place. ...
Blogs

Size Doesn’t Matter (in Wayfinding)

How even small spaces benefit from smart wayfinding
Placemaking is the connective tissue that strengthens the bond between people and place....
News

‘This Week’ Features Upcoming Reynoldsburg Branding Work

Check out this This Week article about the city of Reynoldsburg’s rebranding efforts....
Blogs

Public Art as Wayfinding

Wayfinding & public art is a placemaking powerhouse, merging function and artistic ingenuity to take the identity of place to new heights....
Blogs

The Connection Between Civic Branding and Economic Development

Why investing in your brand is more important than ever
Successful companies have not only established a strong brand foundation, but have strengthened it over time to meet their consumers’ evolving needs. So, why shouldn’t public sector communities do the same? After all, they’re not just selling a commodity that enhances your life. They’re selling an opportunity to build a life....
Blogs

Brand + Banners = Affordable, Effective Placemaking

Deploying your brand in the physical environment
Placemaking is the connective tissue that strengthens the bond between people and place....
Webinars

Campus Wayfinding

Practical wayfinding and signage tips for school campuses
Digital technology has shifted the way people consume information and media. They won’t find your stories unless you bring them to the right places....