Blogs

Branding for the Masses

Discovering Your Community’s Identity, Voice and Vision
Municipal governments are in a difficult position when it comes to branding. Virtually every city has layers of complexity and diversity, and leaders understandably want to reflect all the city has to offer and to be accepted by everyone in the community. But when we try to say or represent too much, we run the risk of representing nothing at all. ...
Blogs

7 Steps to a Successful Community-Branded Wayfinding Program

Creating a branded wayfinding program for your community means delivering an experience that people remember. It fosters a positive impression, while guiding visitors to where they want to go....
Blogs

City Seal vs. City Brand

What to do with a city seal when you also have a city brand
Interpretive signs play an important role in place-based communication, but they can also be underwhelming in today's "connected" world, where people are quick google information or too busy to engage. The role of interpretive signs is evolving along with its audiences, and the typical text-heavy design may not capture their interest or intrigue. ...
Blogs

Design that Draws Emotion

How smart brand design can evoke positive feelings about your community
You know that your brand is extremely important. It’s what distinguishes you among a sea of competitors. But what many people forget is there's more to a successful brand than high-quality products and features, or a beautiful logo....
Blogs

5 Tips for More Creative and Engaging Interpretative Signage

How to use interpretive signage to capture their attention and strengthen brand character
Interpretive signs play an important role in place-based communication, but they can also be underwhelming in today's "connected" world, where people are quick google information or too busy to engage. The role of interpretive signs is evolving along with its audiences, and the typical text-heavy design may not capture their interest or intrigue. ...
News

Smart Business – Branding is critical for civic and business leaders

Cathy Fromet, President of Guide Studio, is featured in Smart Business this month, writing on the topic of community branding for economic impact....
Position Papers

Wayfinding Technology

The Advantages and Challenges of Wayfinding in a Digital World
Technology in wayfinding is here to stay. Yet, is it always the right solution? When does technology in wayfinding make sense? And how does it impact the visitor experience?...