Project Description
Guide Studio worked with Pennsylvania Environmental Council and the Rails-to-Trails Conservancy to position, name, and brand the coalition responsible for connecting 1,700 miles of shared-use trails through 5 states and 53 counties in Pennsylvania, Ohio, West Virginia, New York, and Maryland.
Targeted for completion in 2035, this vast region offers diversity in landscape and features but is tied together by a shared industrial heritage and welcoming spirit.
This spirit was captured in the name and iconic logo mark for the Industrial Heartland Trails Coalition (I Heart Trails for short), speaking both to the qualities of the region and the driving force that connects them to each other and to the communities they link together.
Project Scope
- Stakeholder
Engagement - Brand Positioning
- Naming/Brand Identity
- Messaging