Be Better Prepared to Communicate During Crisis

It’s not a matter of “if”; it’s a matter of “when.” Crises are inevitable and often unexpected, leaving us little time to process the situation before we need to respond. While we may not be able to develop a detailed communications plan in advance, we can prepare ourselves for the unknown by establishing processes and protocols, identifying clear roles and expectations for staff, and creating a universal list of “do’s and don’ts.” Crisis Communication done well can instill a high level of trust with your community, convey confidence and proper precautions, letting the public know the matter is being addressed in the best possible ways.

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