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How Branding Supports Economic Development

February 2, 2023

Investing in your municipal brand is more important than ever There’s no question that branding is the king of the corporate world. A thousand companies can offer the same products and services, yet the ones that survive and thrive have established a strong brand foundation and strengthened it over time to meet their consumers’ evolving needs. So, why shouldn’t municipal governments do the same? After all, they’re not just selling a commodity that enhances your life. They’re selling an opportunity to build a life. You already have a brand So many of our municipal clients say, “We don’t have a…


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The Key to Place Brand Success


First Out-of-State Campus Wayfinding Program: University of West Georgia


Designing a Lasting Sign Program for State-Wide Historic Sites


Realistic Budgets and Timelines for Signage and Wayfinding Programs

Gateway 1

First Out-of-State City Wayfinding Project

Relaxing summer day in a Danish park, people lounging on the grass, pond water in the background. Concept of hygge.

How people and their behavior influence wayfinding

City of Delaware Logos

City of Delaware leads the way with a new brand


Up, up and away! Superman Exhibit takes off at CLE

Connecting Neighborhoods - UCI

Wayfinding Audits and the Dangers of Self-Diagnosis