The new brand is being rolled out through print and digital communications as well as via the physical space, using gateway and other key signage. “This will be icing on the cake,” as Lieber describes it, “carrying the visual brand forward in the way we had hoped and aligning all of our efforts.”
Furthermore, only a month into implementation, the Parks & Recreation department and Springvale Golf Course & Ballroom, which had previously operated as “sub brands” with their own identity, have launched marketing efforts under the new Brand Strategy Framework.
“I’m seeing people get excited about what we’re doing as a city. These departments have both had capital investments in their facilities, and they’re seeing how the investment we’ve made in our brand can make their work even stronger,” says Lieber.