Five Rivers MetroParks Website

Case Study

Parks and Trails, User Continuum, Website Design and Development


Five Rivers MetroParks protects nearly 16,000 acres of land in the Greater Dayton region. Lush scenery, wildlife and a variety of outdoor recreation activities are open to the public, connecting people with nature.

Challenge

Develop a visually engaging, mobile-friendly online destination that would position Five Rivers as conservation trailblazers, while also opening up virtual streams for revenue generation and community support.

“We have reimagined our online navigation to better serve visitors’ needs, as well as our own business needs. I’m confident that we are delivering a better experience for our visitors.”

Amy Forsthoefel,Five Rivers MetroParks

Solutions

  • User Persona Development that identified target audience goals, motivations, attitudes and behaviors to inform a meaningful user experience that supports revenue generation.
  • Create a semi-flat site architecture (versus a deep architecture) to ensure content was discoverable and visitors could get what they needed without being overloaded with info.
  • Downsize website from 1000+ pages to 150 pages and simplify messaging to create a clear consistent position threaded throughout the website.

“I’m confident that we are delivering a better experience for our visitors.”

Amy Forsthoefel, Five Rivers MetroParks

Results

74%

Increase in Park Rentals

33%

Increase in E-Newsletter Subscription

19%

Increase in Mobile Traffic

Photo Gallery

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